With new year come not only big dreams, expectations and goals. New year is also the time when the infamous Pantone selects a new color to symbolize which way trends will fall within the next twelve months. 

While many may be familiar with Pantone, others may be lost as to why it is so highly ranked in many industries. According to the company itself Pantone is "the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries." (source)

Pantone was born when its founder Lawrence Herbert invented a system of efficiently categorizing and classifying color, helping the design community to agree on the use of specific colors. After all what looks pink to one person may look orange to someone else. Having a system in place allows for a clear communication of the specific shade of a certain color. 

In the span of fifty plus years Pantone has found itself a world authority on color. Pantone since expanded into fashion, plastics, architecture and interior design, among other industries. 

Every year Pantone announces a new color and 2017's shade is called Greenery. Quoting Pantone, Greenery is "a refreshing and revitalizing shade symbolic of new beginnings." (source)

Green is associated with nature and the outdoors, with fresh grass and the leaves of a summer oak. Green easily conjures up images of sunlight, joy and relaxation. It is the hope that green will help consumers feel relaxed and rejuvenated in 2017. 

How you feel about Pantone and its color of the year? What feelings does this color evoke for you? Has it inspired you to spruce up your living room or pick up a ball of green yarn to knit with?

We would love to hear your thoughts - comment below and let us know your thoughts about Pantone's selection.