Do you know what "Christmas in July" means? It means Christmas SALES in July! To celebrate Christmas in July we are running a two day sale: 15% off on everything, even Clearance, this Saturday and Sunday! With some of our products on sale already, the discounts will be up to 25% off: Christmas in July indeed! Use a coupon OFF15 at checkout.
If you want to know where a phrase "Christmas in July" came from, here is a little bit of history:
Werther, an 1892 French opera with libretto by Édouard Blau, Paul Milliet, and Georges Hartmann, had an English translation published in 1894 by Elizabeth Beall Ginty. In the story, a group of children rehearses a Christmas song in July, to which a character responds: "When you sing Christmas in July, you rush the season."
The term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy Christmas in July in 1940, written and directed by Preston Sturges. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends, and neighbors, and proposes marriage to his girlfriend.
In 1942, the Calvary Baptist Church in Washington, D.C. celebrated Christmas in July with carols and the sermon "Christmas Presents in July". They repeated it in 1943, with a Christmas tree covered with donations. The pastor explained that the special service was patterned after a program held each summer at his former church in Philadelphia, when the congregation would present Christmas gifts early to give ample time for their distribution to missions worldwide. It became an annual event, and in 1945, the service began to be broadcast over local radio.
The U.S. Post Office and U.S. Army and Navy officials, in conjunction with the American advertising and greeting card industries, threw a Christmas in July luncheon in New York in 1944 to promote an early Christmas mailing campaign for service men overseas during World War II. The luncheon was repeated in 1945.
American advertisers began using Christmas in July themes in print for summertime sales as early as 1950. In the United States, it is more often used as a marketing tool than an actual holiday. Television stations may choose to re-run Christmas specials, and many stores have Christmas in July sales.
Exactly what BeCozi is doing this weekend: stock up on your favorite products before 11:59 p.m. Sunday, July 15!
If you did not hear the news about our Jumbo chenille, check it out here!
Our new video tutorial on YouTube channel on Saturday will teach you how to hand knit a throw 35x60 inches with our super soft and fluffy Jumbo chenille!
Have a great weekend and BeCozi!