Why Merino?

Happy Friday! Merino wool. Super chunky, Giant knit, Jumbo knit Merino wool. It became very popular in Europe the last couple years.  It has come to American market recently and it is gaining popularity despite the price and bulkiness. In fact, the thicker super chunky Merino wool is - the more desirable it is!  So, WHY Merino? What is so special about this wool that makes it incredibly popular nowadays?  First of all, super chunky Merino wool yarn technically is roving. Let`s see what Wikipedia definition of roving is: "A roving is a long and narrow bundle of fiber. Rovings are produced during the...